New Eyewear from ProDesign

"The 'natural' look is still a very important trend and one of the favorite materials right now is horn. The horn pattern is beautiful, exclusive, and gives associations to something 'old-style' and handcrafted," according to Midwest Lens. "ProDesign doesn’t use horn, as the material cannot be adjusted, but they have found an attractive handmade block acetate raw material which is the closest to horn you can get and still have the benefits of individual adjustment. To build on the 'old-style' material, they have made three shapes as combo styles and added one as full acetate. The rivets complete the retro theme." Read more.

New Eyewear from ProDesign

"With this collection the ProDesign designer wanted to work with thin material and make a dynamic and playful design," goes the Midwest Lens blog. "By bending and folding the metal the designer added volume to such thin metal that it appears more bulky. The choice of colors are interesting and the shapes are refreshing. The frame is a mix between metal fronts, temples with dimensions and speed, and acetate end-tips in contrasting colors in two tones. No two end-tips are alike – the color scheme is very vibrant which gives an exciting flow between the front and the temples." Read more.

New from ProDesign

“The retro-wave continues strongly into the Fall/Winter season of 2013. Where the retro frames used to be very chunky, with thick, heavy temples, ProDesign have created a light and more sophisticated collection, still with that unmistakable feel of the 60’s and 70’s, but twisted in a direction towards the more simple and ‘intelligent’ look,” writes Midwest Lens. The collection has four new shapes, two feminine and two unisex, each available in four colors. Read more.

New from ProDesign

“This collection is an intentional contrast to the classic sharp design of the Essential line. The designer has played with colors and material and the brushed temples to give a high performance feel and are great to touch and wear,” according to Midwest Lens. “The color scheme is very playful which gives a dynamic expression and a beautiful flow between the front and the temples. The collection has the characteristic handmade line all along the edge of the front, which is a special ProDesign trade. This cool, little detail is emphasized by the fact that the fronts are cut off at the hinges instead of bending around the corner to meet the temple.” Read more.

New Essentials from Prodesign

"The shapes of this collection [Prodesign's Essentials] are exquisite. You’ll still see the influence of the strong retro-wave, but this collection has gone in a much lighter direction, abandoning the very heavy look of the usual retro collections," reports Midwest Lens. "The lightness of the frames fit very well with the natural lines of the face, creating a harmony between the frame and the face. The colors that the designer has chosen are subtle and soft with gradients ranging from dark to very light in the same color scheme, supporting the color schemes also found in the face." Read more.

ProDesign Fall/Winter 2012 Collection

"Simply retro! The retro-wave continues strongly into the fall/winter season of 2012," according to Eye Surf. "Where the retro frames used to be very chunky, with thick, heavy temples, ProDesign have created a light and more sophisticated collection, still with that unmistakable feel of the 60’s and 70’s, but twisted in a direction towards the more simple and 'intelligent.'" Read more.

Two New ProDesign's Iris Frames

"Usually the Iris frames are ultra-feminine, with flowers and gems. But is doesn’t necessarily have to be that way to be feminine! This Iris collection focuses on the mix of materials and the subtle play on colors," according to Eye Surf. "The temples are created from an Italian acetate material that is unique for ProDesign. The stripes in the acetate are created specifically to mimic the rhythm of the design of the temples. All the temples are grey on the inside, but most of them have their own exterior layer, to give them a subtle pop of color." They are in two shapes, six colors each. Read more.

Prodesign Adds Iris

The feminine collection from Prodesign adds Iris. Eye Surf  quotes Prodesign: "We have used the amazing 3D temple design of the successful 5133-34 and create new color combinations with matching acetate fronts and end tips. The new colors are fresh and spring-like, one with a tortoise acetate and even a matte black temple." Read more.

ProDesign's New Line

"The Axiom collection is all about simplified functionality and this new addition to the successful fifth branch under the ProDesign name is no exception!" So goes the post on Eye Surf. "The special clip is a patented hinge functionality, that allows the temple tob e removed easily from the rest oft he frame – simply by pressing down lightly on the clip! The striped acetate of the end tip is a classic ProDesignacetate, and both the colors of the fronts and the temples are repeated in the end tip pattern.Five shapes, in five to six colors each." Read more.

ProDesign's New Collection Relies on Colors

Midwest Lens says that "often the ProDesign designers want to challenge themselves as well as the material they work with. How can you take a flat sheet of metal and give it volume and make it interesting without making it clumsy or bulky? The solution was to make a number of steps in the temples which creates depth in combination with the beautiful colors." Read more.

Prodesign's Essentials

"Metal frames with volume and color: A new challenge!" That's the start of an Eyesurf post. "Often our [Prodesign's] designers want to challenge themselves as well as the material they work with. How can you take a flat sheet of metal and give it volume and make it interesting without making it clumsy or bulky? The solution was to make a number of steps in the temples which creates depth in combination with the beautiful colors." Read more.