New Sunglasses from Polaroid

Polaroid Eyewear's Spring 2014 collection is said to be tinged with bright, vibrant colors and fancy patterns. The new models, which come with the Polaroid Ultrasight polarized lenses, are offered in a kaleidoscopic array of colors. The new glasses feature unusual color combinations for a strong visual impact, as well as a unique brushed metal effect, which is the common thread running through the collection and accompanied by multicolored graphics. Read more.

New from Polaroid

“The innovative Polaroid Plus sunglasses collection represents the perfect partnership between cutting-edge polarization technology and a “New Basic” design. The collection focuses on essential shapes and minimalist color schemes whilst providing maximum comfort, utmost eye protection and perfect vision,” according to Midwest Lens. “The Polaroid Plus collection is designed for contemporary people who are looking for optimal eye protection as well as a refined and unique style. Polaroid introduces the new and innovative UltraSightTM Plus lenses, the evolution of the polarized lenses. The new lenses are produced using the revolutionary ThermofusionTM Plus technology, integrating the exclusive ThermofusionTM process – which is used to produce the Polaroid polarizing filter – with a skillful manufacturing technique that is 100% glue-free and designed to inject the polarizer into a polyamide lens.” Read more.

Polaroid Making Splash at Mercedes-Benz Fashion Week Swim in Miami

Polaroid Eyewear  plans to make a splash at Mercedes-Benz Fashion Week Swim which runs from July 18-22, 2013 in Miami Beach, FL, according to a press release on Yahoo! Finance. This is the brand's first U.S. sponsorship since relaunching in the U.S. earlier this year as part of the Safilo Group which acquired the brand in April 2012. The new Polaroid Polarized Sunglasses collection will additionally be showcased poolside at a branded activation space on the Oasis area of the Raleigh Hotel, from Friday, July 19th through Sunday, July 21st from 6 - 10pm.  There, guests can view product displays. Read more.

New from Polaroid

Safilo reports that its new Polaroid Plus sunglasses collection represents the perfect partnership between cutting-edge polarization technology and a “New Basic” design. Polaroid has introduced its UltraSight Plus lenses, which are produced using the Thermofusion Plus technology. Polaroid’s exclusive Thermofusion process – which produces its polarizing filter, is 100% glue-free and designed to inject the polarizer into a polyamide lens. The company also has integrated its new metal ‘P-Label’ graphic mark on what it is calling a new and exclusive block hinge. Technical information about the collection is written inside the left temple. Read more.

Essilor to Produce Safilo’s Polaroid Brand Lenses

Safilo has hooked up with Essilor for 10 years to design, manufacture and distribute polarized ophthalmic lenses under the Polaroid brand for use with eyewear products in general. Read more.

Polaroid Sponsors Art Exhibit

On the occasion of MIA (Milan Image Art Fair, May 10-12, 2013), Polaroid Eyewear will join forces with the famous photographer Maurizio Galimbertion an exclusive artistic project, according to a Safilo press release. Galimberti, who describes himself as an “Instant Polaroid Artist”, has created a series of 15 “photo-mosaics” for Polaroid Eyewear. They portray eight people representative of modern-day Milan. Galimberti used different photo techniques project: traditional Polaroid film for the eight photos featuring the subjects wearing glasses, and the new Polaroid “Impossible Film” emulsion for the “naked eye” shots. Read more.

Polaroid Celebrating 75th Year

Polaroid Eyewear will celebrate its 75th anniversary on Tuesday 11th December from 7pm to 10pm at The Museum of Modern Art (MoMA), New York City, after having postponed the original date of October 30th due to the unprecedented weather conditions caused by Hurricane Sandy in New York. Read more.

Hurricane Sandy Forces Polaroid to Postpone Anniversary Celebration at MoMA

The Polaroid Eyewear 75^th Anniversary celebration planned for October 30 at the Museum of Modern Art (MoMA) has been postponed due to the affects of Hurricane Sandy. A new date will be announced shortly.

At the planned celebrations, guests will discover, explore and interact with the brand's technology, heritage and innovation as well as learn how Polaroid Eyewear is moving forward into the future. They will be entertained by the music of the New York based DJ trio The Misshapes. Guests will be invited to experience polarization through a striking glare installation which will demonstrate the unique and perfect vision of the Polaroid polarized lens, and will also have the opportunity to preview, touch and try the new Polaroid Plus sunglasses collection. MoMA's collection of Architecture and Design includes an original pair of 1946 Polaroid sunglasses: a unique piece manufactured by the American Optical Corp. and donated to MoMA by Edgar Kaufmann Jr., heir to the famous family home Fallingwater designed by Frank Lloyd Wright.

Safilo Completes Acquisition of Polaroid

Safilo Group S.p.A. completed the acquisition of the Polaroid Eyewear business, a world leader in optics and polarized lens technology and a global eyewear manufacturer and distributor, with a strong and recognizable market positioning. At exactly its 75th anniversary, Polaroid joins Safilo’s own brand portfolio as the pioneer of the polarized lens technology and an iconic brand in the sunglass product category. Read more.

Polaroid Donating to Sightsavers

To mark the company's 75th anniversary and the launch of the special Best Under the Sun Sunglass Collection, Polaroid Eyewear will collaborate with the global charity Sightsavers to help fund its work to restore sight and prevent blindness in children and adults living in some of the world's poorest countries. Available this spring/summer, Polaroid will donate a share of sales from every single pair of sunglasses sold in the 2012 Best Under the Sun Collection throughout the year to the organization. The money raised will help Sightsavers treat some of the 39 million blind people worldwide.