Miami Heats Star Dons Edward Beiner Sunwear

"Like the NBA giants who floss his unquestionably chic designs, eyewear designer Edward Beiner is at the top of his game," according to Fox News Latino. "Brazilian-born and now a Miami resident, he proudly boasts of Heat fever and proclaims his love of the city he’s called home for over 30 years. Fashion followers only had to watch the press conferences given by Heat superstar Dwayne Wade lately to see how hot Beiner’s line is. For the Heat’s win against the Celtics, the baller wore the Merrick style with a baby blue suit. For their loss against the Lakers, Wade wore the same style in grey, and for their win against Oklahoma, he wore tortoise shell." Read more.

More on NBA Geek Chic--Now During the NBA Finals

"The way they fly around the basketball court, LeBron James and Kevin Durant often resemble Superman. Then they return to the locker room and come out looking like Clark Kent," says a Wall  Street Journal post. "Mr. James, Mr. Durant and many other superstars in the NBA playoffs have found a novel way to accessorize their bespoke suits: thick-rimmed, chunky, ostentatious eyeglasses. In the NBA, the new cool is geek chic.... Oklahoma City guard Russell Westbrook admits that his lenses are nonprescription. Like Mr. Westbrook, Miami Heat guard Dwyane Wade has gone so far as to wear glasses without glass in them (or even plastic) ." Read more.

The New York Times reported:  "The shirt, adorned with images of singing and dancing hipsters dressed in funky pastels — suspended in a jazzy jam session of horn and bass players, with random cars zooming past — was an N.B.A. finals fashion statement begging to go viral. Westbrook tied together the ensemble with what has become his signature accessory, a pair of lensless oversize red eyeglass frames, which make him look like a cross between the preppy Carlton Banks of The Fresh Prince of Bel-Air and the geeky Steve Urkel of Family Matters.” Read more. (This is confusing since Carlton did not wear eyewear--as a rule.)

As far as we know, Freakonomics first reported on this story last month. See our post. There was another post from the Washington Post about Durant and Westbrook even earlire than the Freakonomics piece.

Now that the world has noticed superstars and superheroes wearing eyewear without scripts, will the trend stop? Or will teens across the country bug parents for a pair of eyewear?

NBA Stars Donning 'Urkel' Glasses

LeBron James Waring Urkel Glasses

"It's something you see during the post-game press conferences, and that is is that just about every star player -- LeBron James and Dwayne Wade, Kevin Garnett and Kevin Durant -- they're all wearing these big, chunky, black eyeglasses. You know, the kind that Urkel used to wear; depending on your timeframe, Buddy Holly." That's part of a post from Freakonomics. Read more.