MODO Donates $1 Million in Eyewear to SEVA

"MODO continues its dedication to social responsibility by contributing about $1 million worth of donated eyewear to the SEVA Foundation; a leading innovator in the delivery of vital eye care services to the world’s most vulnerable," notes Midwest Lens. "Through our partnership with SEVA, organizations like Nepal’s Comprehensive Eye Care Society (NNJS) will benefit from the close to $1 million donation we’ve made in the Nepal area. NNJS is credited with coordinating 90 percent of all eye care services in Nepal. Of the 2.2 million Nepali people seeking eye care consultations annually, 43 percent are potentially in need of eyeglasses, according to the World Health Organization (WHO)." Read more.

New Eyewear from Modo

“MODO is making waves in the optics industry with an innovative approach to sartorial elegance. The Fall/Winter 2013 MODO collection introduces two revolutionary concepts in eyewear design that show an attention to stylistic detail and functionality. The collection consists of nine handmade Japanese acetate styles and six new titanium / acetate combination frames,” reports Midwest Lens. “The Fall/Winter 2013 MODO acetate frames have an innovative hinge that is both aesthetically refined and functional. The construction of the metal-on-metal hinge, which is a hinge where both the frame front and end piece are covered in metal, provide a completely new style detail in the eyewear industry.” Read more.

Modo Releases New In-Store and Window POP Program

Midwest Lens reports that "Modo [has launched] a radically new in-store and window point-of-purchase program. The comprehensive package features a broad and creative set of materials, from classic in-store staples, such as logo plaques and counter cards, to more innovative options, like image cubes and non-traditionally conceived displays. The imagery is taken from the latest Modo image campaign, illustrating the root of inspiration behind Modo design and our philosophy of 'Eyewear for the Individual.'" Read more.

Modo Comes Out with New Eco Line

"Eco by Modo releases its SS12 collection along its tagline Look Good, Feel Good, Do Good – cool eyewear (Look Good), made of at least 95% recycled materials (Feel Good) which plants a tree for every frame purchased (Do Good)," according to a Midwest Lens post. "This season Eco adds 10 optical and 3 new sun styles which bring a confident design direction, are recognizable and predominantly retro-inspired." Read more.

Baby Phat 2012 Is Here

"Modo presents the Baby Phat SS2012 Collection, inspired by the brand’s new tagline 'from the runway to the pavement,'" says Midwest Lens. "Six new optical frames and five sunglass models export the glamour right from the catwalk models, making it attainable to a broad audience." Read more.

Modo and 7 for All Mankind Present New Eye- and Sunwear

Midwest Lens reports that "Modo and 7 for All Mankind [have presented]...six new optical styles and 7 new sun styles for the upcoming season. In-line with the effortless, relaxed sophistication of 7 For All Mankind, the eyewear collection combines style drive with wear-ability." Read more.

Eco Comes Out with New Line

"Eco by Modo releases its SS12 collection along its tagline Look Good, Feel Good, Do Good  – cool eyewear (Look Good), made of at least 95% recycled materials (Feel Good) which plants a tree for every frame purchased (Do Good)," according to an Eyesurf post. "This season Eco adds 10 optical and 3 new sun styles which bring a confident design direction, are recognizable and predominantly retro-inspired." Read more.

Modo Presents New Eye/Sunwear Lines

Eyesurf reports that "Modo presents the Baby Phat SS2012 Collection, inspired by the brand’s new tagline “from the runway to the pavement”. Six new optical frames and five sunglass models export the glamour right from the catwalk models, making it attainable to a broad audience." Read more.

"Modo [also] and 7 For All Mankind present 6 new optical styles and 7 new sun styles for the upcoming season. In-line with the effortless, relaxed sophistication of 7 For All Mankind, the eyewear collection combines style drive with wear-ability. " Read more.

Modo and Summer Rayne Saving the Planet?

The Modo eyewear line "eco " "by Summer Rayne Oakes are  vintage-inspired eyewear with a modern twist crafted from the highest quality 95% certified recycled materials. Every pair of glasses sold helps restore forests and sustains communities throughout Mozambique." That's the word on Summer Rayne's blog. Read more.