New Kids Eyewear from Lucky Brand

"America’s fastest selling kids eyewear brand, Lucky Brand Kids, is unveiling its long-anticipated new fashions for this coming back-to-school season, elevating the collection’s excitement with bold new designs, coloring techniques, and features that are both functional and consistent with Lucky Brand’s reputation for outstanding quality," according to Midwest Lens. "From bold colors to classic neutrals, the new Lucky Brand Kids collection lets kids explore the possibilities of expression and develop their own unique style. With ahead-of-the-curve design elements like cutaway two-layer laminated acetate with vibrant colors, silkscreen printed patterns, and flattering silhouettes, the collection is cool, clever and full of fun." Read more.

New Eyewear from Lucky Brands

“Recognized for their kicked-back American style, Lucky Brand has three new optical styles for Spring/Summer 2014, one for men and two for the ladies, that encompass the lifestyle brand’s casual cool vibe,” notes Midwest Lens. “It’s the details that make Lucky frames a delight to wear, with design features like the signature ‘clover’ logo on the temple tip, and the ‘Lucky You’ logo plaque on the inside temples that make each frame uniquely yours. With these fresh styles expect to see sleek profiles with beautifully textured patterns and seamless color combinations that make each frame pop while staying true to the brand’s southern California roots.” Read more.

New from REM Eyewear

“REM Eyewear once again delivers unbeatable back-to-school collections from two of the most exciting kids brands on the planet – Converse and Lucky Brand. Year after year, REM proves that no one knows what kids want better than these style giants,” according to Midwest Lens. “The 2013 eyewear release features the hottest colors of the season, paired with classic shapes and quality construction. Both collections bring whimsical designs and playful pops of color to an otherwise dull landscape of traditional kid’s eyewear options. Also available in larger sizes for in-between “tweens”, Converse and Lucky Brand are back-to-school essentials.” Read more.