J&J Helps U.K. Opticians Market Contact Lenses

"A new range of promotional materials designed to help opticians attract, convert and retain contact lens patients has been released by Johnson & Johnson Vision Care," according to Optician Online. "The materials, available through the myAccount section on the www.jnjvisioncare.co.uk site, include point of sale tools such as counter cards, leaflets and posters. A range of direct mail and online solutions, including print advertisements, email templates and website banners is also available. All of the materials can be personalised with practice details." Read more.