New John Varvatos Eyewear from REM

"With a vise-like grip on the men’s fashion scene, John Varvatos and his trademark detailing have become synonymous with cool. The latest eyewear collection from REM follows suit by echoing the same tough, yet tailored touches, making it a force to be reckoned with," notes Midwest Lens. "The three optical and four sun style additions include an assortment of high quality materials and iconic elements that are unique to the four John Varvatos Eyewear collections – Soho, Artisan, Classic and Bowery. For new Soho designs, you’ll discover the inspiration of luxury with rich, ultra-polished styles. Artisan models showcase elegant fleur de-lis detailing and filigree work, while Classic styles show off clean lines and hints of leather seamlessly inlaid. Lastly, inspired by the essence of rock ‘n’ roll, Bowery frames are easily recognizable by the guitar-stock inspired hinge décor on every temple." Read more.

New Eyewear from John Varvatos

"The John Varvatos Eyewear mid-year release evokes feelings of worn records, hot nights, and vintage cool. Texture takes hold and sleek silhouettes reign supreme," according to Midwest Lens. "A perfect extension of the rock-influenced vision for cutting edge design and artisanal craftsmanship, the latest eyewear offering is refinement with edge." Read more.

Backstreet Boy Dons John Varvatos Sunglasses for "Good Morning America"

"Thirty-four-year-old AJ McLean from American pop group the Backstreet Boys was seen wearing John Varvatos sunglasses during his Good Morning America appearance with fellow Backstreet Boy members on Friday morning!" That's the post from Fit 4 Talent. "Notorious for always wearing shades, the boys Rocked' Central Park in New York as part of Good Morning America's Summer Concert Series, it was the boys first performance since 2006 and AJ looked super-cool rocking his V776 frames by John Varvatos, priced at $200." Read more.

Varvatos Releases '12 Collection

"Casual luxury and rock n’ roll come together in the new Spring 2012 John Varvatos Eyewear optical and sun collections," reports Eyesurf. "Renowned for its fastidious attention to detail, fine craftsmanship and killer design, John Varvatos Eyewear is created for the man of style and substance." Read more.