“Eyewear brand, IVI, released the brand's Spring 2013 product line this week, which new includes new colorways, as well as a sub-pack called the DPM Series,” reports Baller Status. “Over two years in development, IVI touts the pack as the first hand-poured block acetate in an exclusive camouflage pattern on the inside of the frames. Created in partnership with Mazzucchelli 1849, the series features camo versions of five of their silhouettes, including the Sepulveda, the Custer, the Jagger, the Jiving, and the Dusky. ...Additionally, IVI rolled out a five-part video series called The Process, which offers an in-depth look into its hand-made sunglass manufacturing process, following the design and manufacturing supply chain around the world to document each step from concept to final delivery of a finished product. Read more.
"Leaders from different parts of the action sports industry have
joined to create a new, premium sunglass brand that marries elevated
street fashion and action sports," says Transworld. "Skateboard mogul and television star
Rob Dyrdek and Pete Fox (CEO of Fox Head Inc.), will launch IVI
(pronounced “eye-vee”) in the spring of 2012. Industry legend Jerome
Mage, also a partner, is the lead designer.Read more.
