Hoya's Gizmo Simulates Sight with New Lenses--Before Purchase

Hoya has introduced its Vision Simulator, which enables wearers to experience their new lenses before they buy them, right in the store. Using wearers' actual prescription, the device provides an accurate, 3D vision experience, visualising the optical effects of the various lens designs and treatments. It is controlled by an application downloaded onto a smartphone that is placed into the headset. Wearers look through the headset and see a virtual environment. Opticians apply the wearing parameters and exact prescription (every prescription type and cylinder is accommodated) and adjust for accurate pupil distance. A tablet serves as a remote control. Opticians decide what wearers see and experience, and can demonstrate and explain the different options available. Read more.

Opticians Get Retinal Imaging without Need of Dilation

i-Optics and Hoya Vision Care signed a multiple-year contract to launch a unique collaboration in a several optical retail markets. i-Optics developed EasyScan, which reportedly generates medical-grade retinal images within three minutes without pupil dilation. The two companies believe that their partnership will enable to provide affordable eye exams and customized advice. HOYA sees the direct connection of retinal imaging and protective lens treatments for protection against harmful UV rays and blue light emissions from digital devices. Besides that, it actively involves the customers in the purchasing process of their new pair of lenses and helps to raise awareness of the importance of good eye care and eye care solutions. Hoya and i-Optics start their partnership this summer in the Netherlands, Germany, Spain, Austria, Italy and the USA. As of the beginning of 2015 both companies expect to expand their exclusive collaboration globally. Read more.

Vision of Hope Launches New Student to Leadership Contest

The Vision of Hope Foundation, with the support of Hoya and the Opticians Association of America (OAA), is once again excited to offer the Hoya Student to Leadership Contest. The HOYA Student to Leadership contest is open to all 2nd year Opticianry students of NFOS schools. Contestants should prepare a 10-15 slide PowerPoint presentation answering the question: "How can I be a leader in the optical field?"
Finalists and Prizes: The top three (3) scores from the judging will travel as guests of the Vision of Hope Foundation and HOYA to the 2014 Opticians Association of America's State Leadership Conference in New Orleans, Louisiana from January 16 - 18, 2014. Prizes will be awarded in the form of travel and lodging. Winners will also receive complimentary registration to the OAA Leadership Conference. Judging will be conducted by the Vision of Hope Foundation Committee and will be complete no later than December 25, 2013.

Contest Guidelines: Entries must be posted on the HoyaEPosters.com website no later than December 6, 2013. Judging will be completed by the Vision of Hope Foundation Committee no later thanDecember 25, 2013. The three (3) winning entries will be invited to attend the 2014 OAA State Leadership Conference in New Orleans, Louisiana on January 16 - 18, 2014 courtesy of HOYA Vision.
"Poster" Submission: Students participating in a contest may upload a Power Point presentation of their entry. Contestants should prepare a 10-15 slide PowerPoint presentation answering the question: "How can I be a leader in the optical field?"
New File Option!: Beginning with the 2013 contest, students may export their PowerPoint presentations to video and upload these files directly. This gives the added advantage of insuring that no unintentional changes will occur during the poster conversion process on our website, and the presentation will play for the judges in exactly the manner intended by the author. Standard video formats will be accepted (.wmv, .mp4, .mpg, and .avi), and the presentations must conform in every way to the remaining contest guidelines, including limitations on playing time and copyrighted content. Video files which exceed the time limit, or do not adhere to published copyright standards may be returned to the contestant for revision.

Judging: The Vision of Hope Foundation Committee will rate the presentations according to the following criteria: professionalism, relevance, overall presentation, and leadership vision. When judging is complete, the three (3) highest scores will be contacted and invited to the 2014 OAA State Leadership Conference. Prizes will be awarded in the form of travel and lodging. In the event that a designated winner is unable to participate in the OAA leadership meeting, the next-highest score will be deemed a winner in their place.
To enter, please review the contest guidelines and create an account.

Hoya to Host NYC Meeting

Last March, Hoya generated buzz with the launch of its apps at a meeting/press conference held in Milan. Mido 365 is reporting that in four months Hoya will host a similar event in New York City. Read more.

Hoya Takes Control of Seiko Epson's Eyeglass Lens Operations

"Hoya Corp said on Friday it will take control of Seiko Epson Corp's eyeglass lens development and manufacturing business as part of a partnership to expand sales of eyewear products globally." That's a recent post from Reuters. Read more.

Seiko Epson reported that the two companies commenced negotiations in April 2012. As a result, Epson will transfer its eyeglass lenses business to Hoya. According to the terms of the deal, the two companies' related businesses will be merged and leveraged worldwide. Hoya also concluded an alliance with Seiko Holdings Corporation over the sale of eyeglass-related products.

Hoya Wins Awards for Its Apps

"The spread of Hoya Apps has been accompanied by one success after another since their launch. They are the result of the technological and innovative orientation that Hoya, the Smart System Company, has always had," according to Mido News 365. "After it received the Silmo D'Or early October for visuReal Portable, Hoya was again the protagonist Friday morning when it was presented with the Smau Mob App Award by Milan Polytechnic's School of Business Observatories in collaboration with Smau. The aim of the competition is to award the most innovative Apps for smartphones and tablets in the Consumer and Business categories, which were won by Hoya. A total of about 100 business Apps were entered by 83 companies or independent developers." Read more.

Hoya Presents Its New Progressive

"Berlin provided the charming backdrop of the symposium at which Hoya presented the world preview of the new addition to the Hoyalux iD family. The evolution of the proven Hoyalux iD LifeStyle integrates the most recent calculation, design and image perception technologies to increasingly meet the needs of today's farsighted patients," according to Mido 365. Read more.

App for HoyaLux ID MyStyle

"The technological achievements of Hoya’s personalized progressive lens, HoyaLux ID MyStyle, can now be realized in all independent practices thanks to the development of Hoya’s new app Spectangle. Spectangle addresses many of the drawbacks required to prescribe personalized progressives including time necessary to take frame and fitting measurements, equipment investment and ease of operating measuring devices," according to Eye Surf. "Ideally, every dispensing table can now be equipped with i-pads so no patient waiting while the measurement device becomes available." Read more.

Luzerne Now Using Hoya's iD Free-Form Technology

"Luzerne Optical is the first independently owned optical laboratory to have HOYA iD Lifestyle iQ Free-Form production in their facility," reports Eye Surf. The lab reports that with HOYA’s iD technology, which uses algorithms during fabrication to enhance visual acuity and widen fields of vision, it can offer their customers even more options for its patients.Read more.

Hoya's Summer SUNsational Campaign (Buy One-Get One)

"The Summer SUNsational national campaign will allow patients to buy their first pair of clear prescription glasses and get the same prescription in sun lenses for free," reports Eye Surf. "By doing this with sun wear, the benefits this time of year to the second pair are obvious. Let’s start with protecting your patients from UV, and then giving your patients a value position at the same time. The idea is to get the ECPs, their entire staff and their patient base involved in the process of more than one pair with each visit. The program includes several components to get ECPs engaged in the process:
1. Educational webinars with scripting and packaging tips
2. P.O.P with posters, recall cards and dispensing mats
3. Micro site at www.thehoyafreeformcompany.com/diamond
4. Consumer driven social media
5. Social media content, email templates and other marketing and educational materials." Read more.

Seiko Epson and Hoya Talking of Epson Transfer of Optical Products Business

Seiko Epson Corporation will begin negotiating about the transfer of Seiko Epson's optical products business to Hoya Corporation. The proposed transfer aims to promote global expansion of the business by combining the assets of the two parties. Based on the agreement, Hoya and Epson are looking to conclude a contract at the earliest opportunity. Hoya has today also come to an agreement with Seiko Holdings Corporation concerning an alliance about sales of eyeware products. Read more.

ECPs Learn at Eye Care Forum

"Doctors and staffers from Snoqualmie Valley were among the 226 people from 62 practices that participated in The Business of Eye Care Forum©," notes EyeSurf. "Developed and Produced by Cleinman Performance Partners and exclusively sponsored by The HOYA Free‐Form Company, the Forum is a practice leadership university comprised of five programs designed to help independent eye care practices improve their business and patient care. More than 3,000 people have attended a HOYA sponsored Forum in 2011." Read more.