New Eyewear Company. So Say Like Warby Parker.

Men’s Journal reports that “if you're going to see a man about a dog, it might pay to shop at Fetch first. The new eyewear company sells hip designer shades, prescription glasses, and stylish readers then gives 100 percent of its profits to support animal rescue and adoption. Founder Ann Sacks started Fetch in order to marry her love of all things canine and feline with her passion for design, and the odd combination works – especially for the dogs and cats that are rescued from overcrowded shelters, given veterinary care, and then matched with new owners. Fetch offers a wide spectrum of frames, from small and sleek to sturdy and sporty. Squinters can pretty much craft the exact glasses they need by choosing between a host of frame colors, shapes, sizes, and lens types. Fetch also has a "Try at Home" program that allows potential buyers to road-test six pairs for a week in order to see which pair works best for them. Read more.

Fetch Eyewear Offers Online Inducement

Fetch Eyewear believes consumers can effect change by buying items, according to a company press release. This holiday season, Fetch is offering an online gift card to make it easier than ever to share Fetch’s mission and frames. A customer purchases a gift card for the cost of a pair of reading or sunglasses ($85) or the cost of prescription glasses ($125) online to be emailed or mailed to the recipient. Profits from the sale of the gift card go directly to help with animal rescue, pet education, and low cost veterinary services. Read more.

Amy Sacks Renamed Fetch Eyewear

Amy Sacks Eyewear has changed its company name to Fetch Eyewear to better reflect the mission of the company and connect with its animal rescue efforts. The rebranding also includes an expanded social media presence and new ecommerce website, http://www.fetcheyewear.com.“Fetch Eyewear is forever linked to animal rescue efforts, and we are focused on developing our relationship with The Pixie Project to create a pet-friendly footprint in the community.” said Ann Sacks, founder of Fetch Eyewear. Read more.