Swarovski Promotes New Line with AR App

"Swarovski is celebrating summer by rolling out a new eyewear line and doing it in a really festive way," reports Pop Sop. "The company has launched an augmented reality app on Facebook to 'give its fans 15 amazing seconds of fame.' Using the Be Amazing app, people can ‘try on’ a pair of Amazing Sunglasses, dance for the webcam, and submit their video to the Swarovski’s YouTube channel for a chance to win 1 of 15 real pairs of the cool accessory. The global campaign that also features a dedicated web site mostly targeting the young female audience." Read more.

Eye Health Gets Facebook Fan Page

Dr. Paul Krawitz launched a Facebook fan page that addresses news and research in vision, macular degeneration, cataract surgery, glaucoma, Lasik, dry-eye syndrome, as well as advice and vitamin discount information. The Facebook page for the assistant clinical professor of Ophthalmology at Columbia-Presbyterian Medical Center in New York and the president and CEO of Vitamin Science, Inc., can be found by visiting http://www.facebook.com/doctorkrawitz.

Giveaway and Facebook Promotion

GlassesUSA.com has been offering customers a chance to win a free pair of glasses online from their in-house private collection, according to a press release on SFGate. The online retailer weekly has provided a free pair of eyeglasses during January to fans who participate in the "Try-It" Virtual Mirror Facebook contest, which appears on its Facebook fan page.

Check it out. Maybe the idea would work for your operation.