Eyefly Donating Eyewear to Institute’s Vision Campaign

"Eyefly, the online eyewear retailer, has pledged to donate one frame for every frame they sell to the BRien Holden Vision Institute Say Eye campaign, according to an Eyefly press release appearing on a Wall Street Journal post. The remainder of the release read: “With an initial donation of 15,000 optical frames, Eyefly is lending its support, while serving to promote advocacy and education for the development of eye care worldwide. Brien Holden Vision Institute is one of the largest and most successful non-profit social enterprises in the history of eye care -- offering a practical fusion of science with licensing enabling its continuing research success to be reinvested in public health and further research to develop programs, models of vision care and up-scale education in developing communities worldwide. Brien Holden Vision Institute launched the Say Eye campaign to raise public awareness for the millions of people in developing communities whose lives could change dramatically with a simple eye exam and pair of glasses.” Read more.

Eyefly Starts Social Networking Contest to Draw In College Students

Eyefly.com, the online portal founded by Bluefly, Inc. for fashionable prescription eyeglasses starting at $99, has launched a new campaign targeting college fashionphiles. Leveraging Facebook, Twitter, YouTube, and Pinterest to spread the word, the brand has reached out to college campuses across the country to submit videos and images reflecting their visionary eyewear style. The winning photograph will be rewarded with a $500 splurge, while the victorious video will win a $2,000 spree. Read more.