New Eyewear from Bally

"Bally, in collaboration with the international eyewear group TWC L’Amy, recently presented its Spring 2014 Eyewear Collection for men and women," notes ClickTheCity. "Divided into lines of Formal, Business, Casual and Sport; the new wider range of models captures the essence of the Swiss brand’s world renowned craftsmanship, attention to detail and trademark design." Read more.

Bally Fall 2012

"Luxury clothing brand Bally has unveiled a slick new eyewear collection," notes Marie Claire. "Offering both men's and women's styles, the range draws on inspiration from Bally's heritage of craftmanship excellence and attention to detail whilst also reinterpreting the Swiss brand’s iconic elements such as the red and white Trainspotting stripe and the Mountain Goat motif. " Read more. 

Bally Leather and TWC-L'Amy Team Up

"Bally, the Swiss luxury leather goods house, has signed a licensing agreement with global eyewear group TWC-L'AMY for the development and distribution of an exclusive prescription and sunglass eyewear range," reports Trend. "Products are expected to be launched worldwide by the end of 2012. Created in partnership with Bally's Creative Directors Michael Herz and Graeme Fidler, the Bally merchandise team and L'Amy's Product Manager and Eyewear designer, the collections will 'embody Bally's ethos of craftsmanship excellence, innovative design and high quality materials.'" Read more on the Trend post.