"Oakley...has launched a new
campaign titled Beyond Reason that shines the spotlight on the most
highly rated athletes at the upcoming 2012 Olympic Games in London," reports Mido 365. "The
Beyond Reason campaign pays tribute to the competitive spirit and
obsession with record-breaking performance that drive athletes to
achieve the impossible. Beyond Reason authenticates the stories of
sporting feats that demonstrate the validity of Oakley innovations and
illustrate the company's commitment to raising the performance of its
technologies beyond all limits." Read more.
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