Eyeglasses.com Releases What It Calls a Consumer's Buying Guide

Eyeglasses.com released the 110-page "How to Buy Eyeglasses: A Consumer Buying Guide for Eyewear." The online retailer published the guide in response to questions from customers.  James Hilford, president of Eyeglasses.com, stated, "It is amazing how little information is available to consumers about eyeglasses and prescription lenses.  Consumers can access product information on virtually every consumer appliance, spending an hour of research before making a $250 purchase -- but not when it comes to eyewear." It's curious that Eyeglasses.com customers cannot find information while other eyewear shoppers can. That being the case, the company says that the guide provides information about features of different lenses and coatings. Read more.

The webpage on which the guide starts states: "Corporations and insurance plans can use the “How to Buy Glasses” guide to reduce employee and beneficiary spending on eyewear. Through education, consumers can learn how to buy fewer unnecessary features, and to find frame and lens types that will last longer. It can also help consumers access the internet for their eyewear purchase which increases their selection and could reduce the cost of out-of-network reimbursements for eyewear benefit plans. It will also help people answer the question, 'Are progressive lenses the right choice for my needs?'"