Varilux Launches New Ad Campaign and Xperio Sunwear Training Program

"Essilor of America has launched a new trade print branding campaign for  Varilux progressive lenses, according to a post on Eyesurf. "The new branding campaign, which includes print visuals and a video, will showcase how Varilux lenses respond to diverse visual needs, via four individuals portrayed in different situations of their daily lives, who depend on clear vision bo..[who] enjoys flying glider-planes." Essilor believes that these stories show "how Varilux lenses work in harmony with the wearers’ vision and visual behavior." Read more.

Essilor also started its Xperio Sunwear Conversation training series, which includes a series of webinars that show how ECPs can talk with patients about the need for sunwear. Read more on Eyesurf.