British Retailer’s Marketing Campaign Increases Sales

Marketing Week reports that the British retailer Vision Express “launched its ‘Vision. Taken Seriously’ campaign, created by agency Dare, last month and James White, Vision Express’s head of brand marketing, told Marketing Week that it has already helped push sales up by double-digit figures. He said the campaign is the first stage in plans to cement Vision Express as the authority in the industry.” Read more.

Vision Express Teams with Medikidz as Kids' Eye Exams Decline

As the NHS releases new figures charting record low rates of eye testing for individuals younger than 16, UK retailer Vision Express is launching a superhero comic, in a bid to drive home the importance of eye tests. The new report shows just 19% of children take their free eye test, with rates in gradual decline over the past ten years. Vision Express has joined forces with Medikidz. The comic will address common experiences children may face with their vision, such as struggling to watch television, or read from a whiteboard at school.  Read more.