Rudy Project Fall 2012

"For both newcomers and veterans to the Rudy Project world of exceptional optical design and performance, the Italian company introduces the Stratofly, a sunglass that merges many of the functional features of the best-loved models with a simple design, available in eight stylish color combination," goes the Eye Surf post. Read more.

Two Ironman Champs Join Rudy Project

"They’ve completed almost 100 Ironmans combined, they were both college athletes, they are best friends who can finish each other’s sentences, and now they’re both Rudy Project sponsored athletes," notes Eye Surf. "Rudy Project is proud to announce that it has signed Ironman Champions Hillary Biscay and Meredith Kessler as their official helmet and sunglass sponsor." Read more.

Rudy Project Overhauls Its Sports, Rx Sunwear

"Rudy Project North America...has announced a complete overhaul of its Authentic Sun Rx program for 2012," according to Eyesurf. "The new program dubbed, 'Making Rx Sports Easy' features Rudy Project’s first ever product catalog for eye care professionals, dedicated solely to prescription sports eyewear, as well as a consumer Rx catalog that explains the features and benefits of Rudy Project’s Rx sports line." Read the Eyesurf post.