Incentives for Midwest Lens's Free-Form Lenses

"Declare your independence and free yourself from the restrictions of brand name lens designs by joining the Midwest Lens Freeform Revolution! And not only will you be providing the best lens on the market for your patients but you will also be earning Perfecta Dollars which you can redeem for free Perfecta lenses and Titan AR!" announces Midwest Lens. "The days of only being able to order a brand name lens that comes in a limited number of materials and is created using an outdated 20th century mold are now over! With the new Perfecta Freeform lens from Midwest Lens, if you can dream it, we can make it!" Read more.

Midwest Lens Offering Single-Vision Freeform Lens

"The multi-purpose freeform single vision design that takes advantage of digital enhancements.
Perfecta Single Vision digital lens takes advantage of our in-depth knowledge in personalized ophthalmic lens design. The Perfecta Single Vision design has been engineered for peak optical performance regardless of the frame style or lens material in most prescriptions," according to Midwest Lens. "Lenticularization is a process developed to minimize the edge thickness of a lens. The lab defines an optimal region around the fitting cross; outside this region the software reduces the thickness with a gradual change in curvature, resulting in a thinner lens." Read more.

Midwest Lens Offers 7-Power Degression Lens for Near and Intermediate Vision

"The Perfecta Professional, available only from Midwest Lens, is a solution for those patients who require an intensive use of the near vision and the intermediate," reports Midwest Lens. "Seven power degressions of 0.75, 1.00, 1.25, 1.50, 1.75, 2.00D, and 2.25D guarantee that all wearers will find the best adapted power degression, based on their normal near vision power. Near vision point is held at 14mm below the pupil. Such a long corridor provides an instant feeling of comfort and adaptation, swim effect disappears and distortions caused by lateral astigmatism zones are virtually invisible. Around 65% of the degression is reached at level pupil position, making it easier for wearers to find the intermediate vision. This lens has helped patients reduce symptoms associated with computer vision syndrome (CVS), such as neck and shoulder problems and eye strain." Read more.

Midwest Lens Introduces New Progressive

"Introducing the new PERFECTA digital backside freeform progressive available exclusively from Midwest Lens," so goes the item from the company's blog. "This progressive features a back-side aspheric design with a spherical front surface to provide excellent overall optical correction. With digitally precise processing, patients will experience clear, wide vision in all visual fields with exceptionally high adaptation. By processing the add power and correction on the back side of the lens, patients will enjoy an improved design over traditional progressives. Each lens is customized to the exact specifications of the Rx, matched closely to the frame measurements. This process provides the best in vision correction." Read more.