Sears Optical Goes Online with the Kardashian Kollection

Sears Optical has launched its online boutique with Kardashian Kollection Eyewear.  The collection is composed of prescription-ready eyewear and sunglasses. The website  (www.searsoptical.com/kardashian) will offer eight Kardashian Kollection Eyewear pieces in six color ways. The collection will offer round, square and cateye frames available in black, brown, tortoise shell, gold, silver and nickel to appeal to a variety of shopper tastes. All sunglasses will be sold with a non-prescription sun lens with UV protection, featuring clear plastic anti-reflective lenses. Read more.

Sisters Launch Kardashian Kollection

The Sun Daily reports that the "sisters' Kardashian Kollection [what a cute name--two k's] Eyewear - a collaboration between Jupi Corp and Inspecs USA - is sold exclusively through Sears Optical and each frame design, both prescription and sunglasses, retails at US$139.99." Read more.