Optical Retailer Names 80 Stores “Helen Keller”

In an effort to sound chic and American, Chinese retailers have adopted odd names, according to a New York Times post:

Helen Keller, named for the deaf-blind American humanitarian, offers trendy sunglasses and classic spectacles at over 80 stores, with the motto “you see the world, the world sees you.” Read more.

Using Helen Keller to Sell Sunglasses

"Chinese companies rarely have a very light touch when it comes to branding. Best Raiment of Jauntiness and b + ab gotta pick my precious love collection  – both clothing retailers – stand out for strangeness," according to a Wall Street Journal post. "But Helen Keller sunglasses are especially eye-catching.  Helen Keller is apparently a staple of China’s school curriculum – an exemplary figure that overcame her disabilities to make a mark – and a socialist to boot. But picking a famously blind person as the brand name for an eyewear company still seems a little strange." Read more.