EyeMaster Stores Now Called Visionworks

Visionworks, the largest wholly owned U.S.-based optical retailer, has changed the name of its 28 EyeMasters stores in the Dallas-Fort Worth area to Visionworks. The company says that it is more than a simple name change and it promises a deepened commitment to extraordinary service, selection and value for North Texas consumers. The stores have been refurbished and will offer a larger selection and variety of eyewear.Read more. This is second time the chain has rebranded stores in recent months.

Visionworks Gives Its Eyemasters a Make-Over

Visionworks, the largest wholly owned U.S.-based optical retailer, has renamed its 26 Greater Houston EyeMasters stores. They are now called Visionworks. The stores reportedly have been refurbished, offering customers a larger selection and greater variety of eyewear styles at affordable prices. Read more.