3D Eyewear an Opportunity?

That's the thought of one eyewear manufacturer. EyeCareBiz recently reported: "'There's a tremendous opportunity to bring another level of business to ECPs—selling 3D glasses,' says Marchon's vice president of new business development, Hannah Sarbin. 'It's a great marketing message, and it brings new sexiness and new life and a new story into the practice.'” Of course Marchon thinks so. It's already marketing a 3D spectacle line.