Consumer Study by Jobson Optical

Vision Monday reports that “more than two thirds of consumers, 66 percent, say they purchased eyeglasses at the same location or retailer where they first had their eyes examined and seven out of 10 consumers (72 percent) said they selected their eyeglasses in less than an hour, according to a new report from Jobson Optical Research, which examines consumers’ eyewear purchasing decisions.” Read more.

Frame Sales Up 3%, Sunglasses 7%

Vision Monday reports that "U.S. eyeglass frame sales rose over three percent from 2011 for the year ending June, to $8.5 billion. Sunglass retail sales performed even better, the report said, growing nearly seven percent, to $3.5 billion. Sales of higher end sunglasses, costing more than $50, accounted for most of that growth with unit sales up 7 percent and the total dollar volume growing by almost 9 percent to $2.3 billion." The post is based on the Vision Council's Consumer Barometer. Read more. The question is: How well are unit sales doing?