VSP's Project Genesis Gets Thumbs Up

"By adding sensors to fashionable frames, VSP’s Project Genesis could create wearables people actually want to wear," writes the famous business magazine Fortune. "Wearable devices like Fitbit FIT -5.03% and Fuelband bring us new insight into our health and fitness. There’s only one catch: We have to wear them. While wearable adoption rates are strong (IDC data estimates that sales will grow by 173% in 2015), many Americans lack follow-through. For example, one study conducted last year by research firm Endeavor Partners found that only half of all activity-tracker owners use their device, and one-third of those stopped using them within six months. Eye care product and service provider VSP Global believes there’s a better way. Rather than asking consumers to wear a new device, such as a wristband or smartwatch, they’re embedding a tracking system into what they call 'the original wearable:' eyeglasses." Read more.