2 California ODs Hook Up to Sell Prescription Google Glasses

A few days ago, the LA Times reported that "Google is scoping out a market segment that could boost sales while creating a more mainstream image: prescription eyeglass wearers. Google recently teamed up with three eye-care providers — including two in Southern California — to sell its Glass wearable device directly to the public. Wink Optometry in Calabasas and Optometrix in Brentwood are letting their customers try out Google Glass, and if they like what they see, have it mounted on traditional-looking prescription frames. Google is betting on customers who already wear glasses to upgrade their spectacles to modern-day smart glasses. The pilot program tests a distribution channel that is likely to grow dramatically: Nearly 183 million American adults already use some form of vision correction, according to a December report by the Vision Council." Read more.