Nike Drops Its Magneto Eyewear Project

“During my reporting for Fast Company's profile of Nike, which we just named as the Most Innovative Company in the world, I learned that Nike, too, had once considered reinventing eyewear,” starts the Fast Company post about Nike’s innovative eyewear. “Back in the early aughts--years before it dreamed up the FuelBand and Flyknit--Nike's eyewear concept, internally called ‘Magneto,’ was, briefly, its next big thing. It wasn't a wearable computer though--the idea, essentially, was to have athletes tape magnets to their temples and then clip futuristic eyewear onto them. It was a novel concept…” Read more.