"As the economy continues to struggle and disposable income remains
limited, consumers are now more likely to consider eyewear as a medical
necessity in order to justify their purchasing decision. A recent study
by The Vision Council indicates that a large majority of
eyeglass users/buyers (83 percent to 87 percent) view eyeglasses
primarily as a medical necessity while a slightly smaller majority of
sunglass wearers (75 percent to 82 percent) see plano sunglasses as a
medical necessity," according to a post on MidwestLens. "This data is based on The Vision Council 2011 Fashion vs. Function Eyewear Report that interviewed 10,000 American adults and included a series of
questions regarding the functional attributes and fashion aspects of
their eyewear to determine which holds more sway over users and buyers." Read more.
Sunday, October 23, 2011
Function Tops Fashion Yet Again
"As the economy continues to struggle and disposable income remains
limited, consumers are now more likely to consider eyewear as a medical
necessity in order to justify their purchasing decision. A recent study
by The Vision Council indicates that a large majority of
eyeglass users/buyers (83 percent to 87 percent) view eyeglasses
primarily as a medical necessity while a slightly smaller majority of
sunglass wearers (75 percent to 82 percent) see plano sunglasses as a
medical necessity," according to a post on MidwestLens. "This data is based on The Vision Council 2011 Fashion vs. Function Eyewear Report that interviewed 10,000 American adults and included a series of
questions regarding the functional attributes and fashion aspects of
their eyewear to determine which holds more sway over users and buyers." Read more.
No comments:
Post a Comment